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My Coffee Lounge - Privacy Policy

Version 1

1. WHO WE ARE

De’Longhi Group considers the protection of personal data of third parties, in its possession, as very important and is committed to protect the privacy of said third parties included, but not limited to, its customers, when carrying on its business, and it pays particular attention to the security and confidentiality of its customers’ personal data.

This Privacy Notice applies to personal data collected or processed by the MY COFFEE LOUNGE  App (hereinafter the “App”), including personal data processed by any De’Longhi coffee machine that you decide to pair with the App.

De’Longhi Appliances S.r.l. (hereinafter the "Company", “we”, “us”), with its registered office in via Lodovico Seitz 47, 31100, Treviso (TV), Italy, in accordance with Regulation EU 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, as Data Controller of the personal data collected provides you with the following information.

2. WHAT PERSONAL DATA WE COLLECT

We collect the following categories of personal data (hereinafter “Personal Data”):

●        Contact Data – Information on your name, nickname, surname, address, mobile telephone number, email address, account ID or name, and passwords.

●        Favorited Content – Information that interests you, for example articles and products you select as “Favorite”.

●        Social Media Data – Any information that you share publicly on a third party social network or information that is part of your profile on a third party social network (such as Facebook) and that you allow the third party social network to share with the Company. Examples include your basic account information (e.g. name, email address, gender, birthday, current city, profile picture, user ID, list of friends, etc.) and any other additional information or activities that you permit the third party social network to share. We receive your third party social network profile information (or parts of it) every time you interact with the Company through a third party social network or if you login in our websites or app through your Social Media accounts. To learn more about how your information from a third party social network is obtained by, or to opt-out of sharing such social network information, please visit the website of the relevant third party social network.

●        Device Technical Data – Technical information related to the devices that you use to access the App, such as your operating system, country, and time zone.

●        Coffee Machine Data - Technical information related to the specific De’Longhi coffee machine you pair with the App, including the Internet Protocol (IP) address of your machine.

●        Mobile Permissions for Personal Data access – Information useful to access your mobile device’s storage capabilities, sensors or other features (e.g. Wi-Fi, geo-location, Bluetooth, camera). 

●        Use of the App  Information on your App usage, including your session, login and authentication information.

3. ANALYTICS

We use analytics to operate, provide, improve, understand and customize our services. The analytics allow us to recognize your mobile device and collect information and personal data including your unique user device number, the IP address of your mobile device, the type of mobile internet browser or operating system you use, session and usage data, or service-related performance information, which is information about your use of the App. Based on your mobile device’s IP address and SIM card carrier information we can show you country specific content (including information in your local language).

To give you a more personalized experience, we process your analytics data to show you the right content and send you recommendations, In-App messages and Push Notifications (if you decide to allow this in the App settings).

Currently these are the third-party analytics the App uses:

-          Google Firebase. This App uses Google Firebase, an app development service (“Firebase”) provided by Google Ireland Ltd. (“Google”). Firebase uses “cookies” or similar techniques, which are text files placed in your App and web browser. On behalf of De’Longhi, Firebase will use information from your mobile device such as your device ID, IP address, your IDFA or Google Play Services ID and your MAC address, and replace them with a unique code. When you use the App we will measure the numbers of visits to the App, which pages you visit, your network connection, load times and when the App crashes. We use this information to evaluate and understand your use of the App, to test and analyze performance and ultimately optimize our products and services. 

-          Salesforce Marketing Cloud Mobile Push. This App uses Salesforce Marketing Cloud Mobile Push, a push notifications and digital marketing service provided by Salesforce Inc. (“Salesforce”). When you use the App we will send you push notifications for service and marketing purposes. We will also track some of the App pages you visit in order to optimize the content of the push notifications you will receive.

Please note that we only process your analytics information after you have provided consent.

4. HOW WE COLLECT YOUR PERSONAL DATA

We collect and process your personal data in the following circumstances:

●        If you download and install the App;

●        If you register in the App by creating an account;

●        If you use the App.

Kindly help us to keep your personal data up-to-date by informing us of any changes. Any change in address should be promptly communicated to us in order to avoid problems in the use of our services.