Making conscientious choices
For Svenja, the right setting and mindset render a coffee Perfetto–a coffee to enjoy with a clear conscience and a little patience. No matter how small, every choice counts when making significant lifestyle changes. So to start, coffee lovers should know what their coffee choice means and learn what a good cup requires. Investing in quality can help change the world for the better, and making responsible purchases adds value to the entire coffee chain: it rewards the farmers' hard work while supporting the land on which they work.
Svenja makes sure to enhance the coffee’s quality by choosing delicious beans that she can enjoy with a clear conscience. She also invested in a coffee machine that transforms the beans with respect to their integrity, celebrating the work of the farmers and roasters along the coffee value chain. To her, the coffee machine, the grinder, and the milk foamer aren’t just technical tools
– she finds these to be two of the most engaging aspects of the coffee preparation. They play a crucial role in helping accentuate the quality of the raw materials.
Consumers who choose good, high-quality coffee can emulate Svenja by selecting a coffee machine that honors the integrity of the beans, respecting the people and processes that lead to that first sip.