UPPER SADDLE RIVER, N.J., June 5, 2025 /PRNewswire/ -- De'Longhi, the global leader in home espresso, introduces two new additions to its celebrated lineup of espresso machines in the North American market: the La Specialista Touch and the Dedica Duo. Designed to deliver barista-quality results at home, these machines blend intuitive technology with De'Longhi's signature Italian design – meeting every coffee preference, style, and skill level.
Already recipients of the 2025 Red Dot and iF Design Awards, these latest releases showcase De'Longhi's commitment to combining elegance with innovation. From compact cold brew convenience to full-bodied espresso mastery, the La Specialista Touch and the Dedica Duo deliver a highly personalized experience, no matter how you take your coffee.
"At De'Longhi, we're constantly evolving to meet the modern coffee lover's ever-changing taste and rituals, whether that means brewing the perfect cold brew or crafting a latte in seconds," said Eliza Woolston Sheffield, President of De'Longhi North America. "As an iconic Italian brand from the birthplace of espresso, we bring decades of expertise to every machine we craft. The La Specialista Touch and the Dedica Duo embody our commitment to fusing tradition with technology in ways that make coffee more creative, accessible, and personal."
La Specialista Touch: Crafted by You, Perfected with Guidance
Combining hands-on brewing with intuitive step-by-step guidance and real-time support, the La Specialista Touch is a bean-to-cup semi-automatic espresso machine that features a vibrant 3.5" touchscreen, 10 barista-style recipes, and fully customizable drink options. De'Longhi's proprietary Bean Adapt Technology guides users to personalize grind size, dose, pre-infusion, and temperature for their chosen beans — offering real-time feedback to perfect every cup.
A precise, built-in Italian-made conical burr grinder ensures consistency, while the automatic steam wand adjusts milk texture and temperature for both dairy and plant-based options. Cold Extraction Technology delivers smooth, aromatic cold brew in under five minutes, all while retaining the natural aroma and flavors of your favorite coffee beans. With four user profiles, six saved bean profiles, and full control over temperature, froth, and volume, this semi-automatic machine brings pro-level espresso home — tailored to your taste and guided every step of the way.
Already a top-seller in the UK, the La Specialista Touch is praised for its automatic features—sensor grinding, guided tamping, and one-touch drink options—while still offering a hands-on, manual feel. Its intuitive touchscreen lets you customize coffee strength, temperature, and select from five automatic steamed milk textures for dairy or plant-based drinks, delivering consistent, café-quality coffee with ease.
Key features include:
Dedica Duo: Where Cold Brew Meets Iconic Italian Design
Chic, compact, and full of character, the Dedica Duo brings style and everyday espresso performance to even the smallest spaces. The machine is available in three gelato inspired colors eye-catching – Rosé, Pistachio, Vanilla, as well as a classic Stainless Steel finish – turning your coffee corner into a design moment and making it a statement piece for your counter and daily ritual. These fresh colorways aren't just aesthetic – they tap into lifestyle trends that resonate with style-conscious consumers and first-time espresso drinkers alike.
Whether you're craving bold espresso or a refreshing cold brew, the Dedica Duo delivers café-worthy results fast, with no compromise on flavor or form. Featuring a sleek, minimalist interface and dual heating systems that let you brew and steam back-to-back, it's built to keep up with your morning rush and let you ease into chill weekends.
From iced lattes to flat whites, the Dedica Duo lets you craft your favorite coffee drinks just the way you like – with ease and style. It's where versatility, creativity, and fun-inspired colors come together to make every cup a moment to savor, just in time for iced coffee season.
Key features include:
The La Specialista Touch will be available for $999.95 USD / $1,299.99 CAD on delonghi.com, and amazon.com. The Dedica Duo will retail for $299.95USD / $349.99 CAD, available at delonghi.com, amazon.com, crateandbarrel.com and other fine retailers. For full product information, visit www.delonghi.com.
De'Longhi is based in Treviso, Italy and the global leader in espresso and comfort products. Highest quality, Italian design and meaningful product innovations are the core values of the De'Longhi brand. De'Longhi is present in over 123 countries and creates products in three main categories: espresso, specialty cooking and home comfort. After more than a century of perfecting its products, De'Longhi remains committed to creating innovations that bring convenience and style into every customer's home; making the everyday better. For more information visit www.delonghi.com.
Award-winning design meets breakthrough intelligent brewing for a new era of personalized coffee at home from the #1 Super Automatic Espresso Maker in the US
UPPER SADDLE RIVER, N.J., April 16, 2026 /PRNewswire/ -- De'Longhi, a global leader in home espresso innovation and the #1 Super Automatic Espresso Maker in the US*, today announced the launch of the PrimaDonna Aromatic, a next generation innovation that redefines what's possible in at-home coffee. Designed in Italy, and honored with the prestigious 2025 Red Dot Design Award and iF Design Award, the PrimaDonna Aromatic blends striking design with cutting-edge technology to deliver a truly elevated, café-quality experience, personalized to every cup.
Marking a major milestone for the brand, PrimaDonna Aromatic is De'Longhi's first machine to introduce fully integrated, intelligent bean-to-cup adaptation, an industry-leading breakthrough that brings a new level of precision and ease to home brewing. Powered by Bean Adapt Technology and Adaptive Grinding Technology, the machine automatically recognizes the beans being used and fine-tunes grind size, dose, and brewing temperature in real time. The result is consistently optimized aroma and flavor, with no guesswork or manual calibration required.
Building on this innovation, every detail of the PrimaDonna Aromatic is intentionally designed to serve as a centerpiece of unmatched elegance and simplicity. From its stunning stainless-steel finish to the immersive 5-inch full-touch display, the machine delivers an interface that is as intuitive as it is visually refined.
Engineered to simplify the coffee-making process without sacrificing quality or variety, PrimaDonna Aromatic features three dedicated extraction technologies for espresso, drip coffee, and cold brew beverages. De'Longhi's Cold Extraction Technology prepares smooth, full-bodied cold brew in under three minutes, while traditional espresso and drip methods deliver authentic café-style drinks with rich, nuanced flavor.
Coffee enthusiasts can explore a curated menu of 38 hot and iced recipes, including espresso, cappuccino, latte macchiato, americano, iced coffee, and cold brew drinks. Each beverage can be customized to individual preferences by adjusting strength, volume, temperature, coffee-to-milk ratio, and froth levels. The machine also supports four user profiles and six bean profiles, allowing households to personalize and save their favorite drinks while enabling the machine to learn daily coffee habits and suggest coffee routines depending on the time of day.
Milk-based beverages are prepared using LatteCrema™ Hot and Cool Technologies, which create a range of milk textures from silky steamed milk to light cold foam for both dairy and plant-based alternatives.
"At De'Longhi, we have helped define the fully automatic espresso category by elevating the at-home coffee experience to café-quality standards," said Eliza Woolston Sheffield, President of De'Longhi North America. "The PrimaDonna Aromatic builds on that leadership by combining intelligent brewing technology, award-winning Italian design, and effortless personalization so coffee lovers can enjoy an exceptional range of drinks with the touch of a button."
Key features of the PrimaDonna Aromatic include:
Award-winning design meets breakthrough intelligent brewing for a new era of personalized coffee at home from the #1 Super Automatic Espresso Maker in the US
UPPER SADDLE RIVER, N.J., April 16, 2026 /PRNewswire/ -- De'Longhi, a global leader in home espresso innovation and the #1 Super Automatic Espresso Maker in the US*, today announced the launch of the PrimaDonna Aromatic, a next generation innovation that redefines what's possible in at-home coffee. Designed in Italy, and honored with the prestigious 2025 Red Dot Design Award and iF Design Award, the PrimaDonna Aromatic blends striking design with cutting-edge technology to deliver a truly elevated, café-quality experience, personalized to every cup.
Marking a major milestone for the brand, PrimaDonna Aromatic is De'Longhi's first machine to introduce fully integrated, intelligent bean-to-cup adaptation, an industry-leading breakthrough that brings a new level of precision and ease to home brewing. Powered by Bean Adapt Technology and Adaptive Grinding Technology, the machine automatically recognizes the beans being used and fine-tunes grind size, dose, and brewing temperature in real time. The result is consistently optimized aroma and flavor, with no guesswork or manual calibration required.
Building on this innovation, every detail of the PrimaDonna Aromatic is intentionally designed to serve as a centerpiece of unmatched elegance and simplicity. From its stunning stainless-steel finish to the immersive 5-inch full-touch display, the machine delivers an interface that is as intuitive as it is visually refined.
Engineered to simplify the coffee-making process without sacrificing quality or variety, PrimaDonna Aromatic features three dedicated extraction technologies for espresso, drip coffee, and cold brew beverages. De'Longhi's Cold Extraction Technology prepares smooth, full-bodied cold brew in under three minutes, while traditional espresso and drip methods deliver authentic café-style drinks with rich, nuanced flavor.
Coffee enthusiasts can explore a curated menu of 38 hot and iced recipes, including espresso, cappuccino, latte macchiato, americano, iced coffee, and cold brew drinks. Each beverage can be customized to individual preferences by adjusting strength, volume, temperature, coffee-to-milk ratio, and froth levels. The machine also supports four user profiles and six bean profiles, allowing households to personalize and save their favorite drinks while enabling the machine to learn daily coffee habits and suggest coffee routines depending on the time of day.
Milk-based beverages are prepared using LatteCrema™ Hot and Cool Technologies, which create a range of milk textures from silky steamed milk to light cold foam for both dairy and plant-based alternatives.
"At De'Longhi, we have helped define the fully automatic espresso category by elevating the at-home coffee experience to café-quality standards," said Eliza Woolston Sheffield, President of De'Longhi North America. "The PrimaDonna Aromatic builds on that leadership by combining intelligent brewing technology, award-winning Italian design, and effortless personalization so coffee lovers can enjoy an exceptional range of drinks with the touch of a button."
Key features of the PrimaDonna Aromatic include:
The PrimaDonna Aromatic will be available in the United States starting April 16th for $2,499.95 on DeLonghi.com and at Williams-Sonoma stores and online. In Canada, it will be offered for $2,999.99CAD on delonghi.ca, Best Buy and fine independent retailers. For full product information, visit www.delonghi.com.
About De'Longhi: De'Longhi is based in Treviso, Italy and the global leader in espresso and comfort products. Highest quality, Italian design and meaningful product innovations are the core values of the De'Longhi brand. De'Longhi is present in over 123 countries and creates products in three main categories. After more than a century of perfecting its products, De'Longhi remains committed to creating innovations that bring convenience and style into every customer's home; making the everyday better. For more information visit www.delonghi.com.
*Source: Circana Retail Tracking Service, Unit Share, Jan. 2025 - Dec. 2025
UPPER SADDLE RIVER, N.J., May 1, 2025 /PRNewswire/ -- De'Longhi, the global leader in home espresso, introduces its most innovative machine to date for the U.S. and Canadian markets: the Rivelia Fully Automatic Espresso Machine. More than just an intuitive, one-touch espresso machine, the De'Longhi Rivelia is a sleek, lifestyle-forward appliance that blends intelligent technology, personalized features, and modern Italian design to redefine the at-home coffee ritual.
At the heart of the De'Longhi Rivelia Fully Automatic Espresso Machine is effortless one-touch simplicity. Whether you're craving a creamy cappuccino, velvety latte, bold espresso shot, or refreshing iced coffee, the machine grinds, brews, and froths barista-quality drinks at the press of a button – bringing café-level coffee to your kitchen with unmatched ease. With the automatic milk frother, users can froth milk or dairy alternatives seamlessly. And with the LatteCrema Cool Upgrade Set (sold separately), you can unlock six additional cold foam recipes to expand your drink repertoire.
The Rivelia by De'Longhi empowers coffee lovers to explore and personalize their brewing rituals. Its patented Bean Switch System features two interchangeable bean hoppers, making it easy to alternate between coffee varieties – such as decaf and regular or dark roast and light roasts. Paired with Bean Adapt Technology, the machine guides users to fine-tune grind size, dose, and temperature to unlock the full flavor potential of each bean.
Personalization extends far beyond the beans. The De'Longhi Rivelia Fully Automatic Espresso Machine offers up to four user profiles, remembers your favorite drinks, and evolves with your preferences over time. The machine's intelligent Coffee Routines feature learns your habits and suggests tailored beverages based on time of day and usage – turning every cup into a truly custom-crafted experience.
"With Rivelia, we set out to elevate the at-home coffee experience with intuitive performance and a warm, inviting design that fits effortlessly into people's everyday routines," said Eliza Woolston Sheffield, President of De'Longhi North America. "It's about delivering café-quality customization in a way that's easy, elegant, and personal – making barista-style coffee more accessible than ever."
The De'Longhi Rivelia Fully Automatic Espresso Machine has been recognized globally for its outstanding aesthetic and functional design, earning accolades including three iF Design Awards (for Product Design, User Experience, and User Interface) and a coveted Red Dot Design Award. Thoughtfully crafted to elevate any countertop, Rivelia by De'Longhi is available in four nature-inspired shades: a sleek and bold Onyx Black, crisp and clean Arctic White, soft Pebble Gray, and a warm, earthy Sand Beige available later this summer.
"Designing De'Longhi Rivelia was about more than aesthetics – it was about crafting something that enhances your daily ritual," said Dario Grasselli, Design Director of De'Longhi. "We were inspired by natural tones, architectural shapes, and the rhythm of modern living to create a machine that is both refined and remarkably approachable – with soft corners, an intuitive interface, and a seamless user experience."
Key Features of De'Longhi Rivelia Coffee Machine:
The De'Longhi Rivelia Fully Automatic Espresso Machine retails for $1,499 USD / $1,699.99 CAD and is available at Delonghi.com, Amazon, Best Buy, Williams-Sonoma and other fine retailers. The LatteCrema Cool Upgrade Set retails for $129.95 USD / $119.95 CAD and includes the LatteCrema Cool Carafe, four double-wall glasses, and a recipe book. For full product details, visit https://www.delonghi.com/en-us/products/coffee/automatic-coffee-makers/rivelia.
De'Longhi is based in Treviso, Italy and the global leader in espresso and comfort products. Highest quality, Italian design and meaningful product innovations are the core values of the De'Longhi brand. De'Longhi is present in over 123 countries and creates products in three main categories: espresso, specialty cooking and home comfort. After more than a century of perfecting its products, De'Longhi remains committed to creating innovations that bring convenience and style into every customer's home; making the everyday better. For more information visit www.delonghi.com.
Building on Pitt's 2021 debut campaign with De'Longhi, which introduced audiences to the elegance and artistry of the brand, this new chapter offers a fresh perspective, showing that coffee-making can be simple, enjoyable, and full of character.
"Taika brought the humor, De'Longhi brought the ritual. Together, that was perfetto," said Pitt.
Celebrating the Morning Ritual
Set against the stunning landscapes of New Zealand, the campaign emphasizes the pleasure of starting the day with a perfectly brewed cup. From the hiss of steam to the first swirl of crema, the film demonstrates how De'Longhi espresso machines turn everyday coffee-making into moments of calm, connection, and indulgence. By highlighting the small, meaningful steps of the morning routine, the campaign shows how ritual paired with innovation can elevate daily life.
"At De'Longhi, we always aim to add 'a little more' to everything we do – a little more passion, energy, and craft. It is this spirit that makes things truly Perfetto," said Aparna Sundaresh, Global Chief Marketing Officer at the De'Longhi Group. "LOLA MullenLowe captured that spirit and has delivered not just a campaign, but a fresh tone and a long-lasting brand idea that will elevate De'Longhi in new and meaningful ways. The Brad Pitt and Taika Waititi collaboration created a unique take on Perfetto – the best blend of craft, humour and coffee. We are proud of what we have created together, and excited for what our Perfetto partnership will bring next".
The Machines Behind the Magic
Central to the campaign are two of De'Longhi's one touch fully automatic espresso machines. Rivelia, equipped with Bean Switch technology, allows users to explore different coffee varieties in seconds, from bold espresso to lighter roasts, with an intuitive design that ensures café-quality coffee is accessible even on the busiest mornings. Eletta Explore offers over 50 one-touch recipes, including hot espressos, creamy lattes, and cold brew options, giving coffee lovers the ability to customize their morning cup with ease in just one touch. Together, these machines embody De'Longhi's perfetto philosophy, combining Italian craftsmanship with advanced technology to make every coffee ritual effortless, enjoyable, and uniquely personal.
"This campaign takes a fresh direction from our past work, infusing a splash of humor while bringing our vision for De'Longhi to life. It highlights the innovation behind our convenient automatic machines, showing how they make every morning effortless and elevate the coffee ritual into a truly perfetto experience," said Halie Savage, VP of Marketing, North America.
This is the first global campaign from LOLA MullenLowe, De'Longhi's new creative agency of record, bringing warmth, depth, and cultural relevance to a brand built on timeless Italian excellence. Coffee lovers around the world are encouraged to share their own #Perfetto moments, celebrating how the ritual of coffee is more than instructions – it's a lived experience. This campaign will run throughout the fall in the US and Canada across streaming platforms, digital channels (including YouTube), and social media.
About De'Longhi:
De'Longhi is based in Treviso, Italy and the global leader in espresso and comfort products. Highest quality, Italian design and meaningful product innovations are the core values of the De'Longhi brand. De'Longhi is present in over 123 countries and creates products in three main categories: espresso, specialty cooking and home comfort. After more than a century of perfecting its products, De'Longhi remains committed to creating innovations that bring convenience and style into every customer's home; making the everyday better. For more information visit www.delonghi.com.
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