WHO WE ARE
De’Longhi Group considers the protection of personal data of third parties, in its possession, as very important and is committed to protect the privacy of said third parties included, but not limited to, its customers, when carrying on its business, and it pays particular attention to the security and confidentiality of its customers’ personal data.
This Privacy Notice relates to the collection of personal data using online methods (including the De'Longhi Group websites) and offline as specified below.
De’Longhi Group (hereinafter "De'Longhi" or the "Company"), in accordance with article 13 of the GDPR 679/2016, as Data Controller of the personal data collected on this website / app / web chat / competition entries/ collected during the phone call provides you with the following information.
DATA THAT MAY BE COLLECTED
The following categories of personal data relating to you may be collected:
HOW WE COLLECT YOUR PERSONAL DATA
De’Longhi collects and processes your personal data in the following circumstances:
If you provide personal data on behalf of someone else, you must first ensure they have read this Privacy Policy.
Kindly help us to keep your personal data up-to-date by informing us of any changes. Any change in address should be promptly communicated to De’Longhi in order to avoid problems in the use of our services.
FOR WHAT PURPOSES CAN YOUR PERSONAL DATA BE USED
The processing of personal data must be justified by one of the legal basis established by existing data protection regulations, as described below.
a) Establishment and execution of contractual obligation and resulting obligations, including communications regarding services (for example to perform after-sales services).
De’Longhi may process your Contact data in order to establish and execute a contractual relationship, to provide services requested or to respond to reports or complaints.
De’Longhi may also use your contact details, particularly your email address, to provide you with information concerning the service.
Legal bases for the processing: performance of a contract.
The provision of data is obligatory to enable us to manage the contractual relationship; in the absence of the data, we will be unable to put the contract into effect.
b) Operational management and strictly-related purposes, for access to the website, particularly secure areas, also through the Social Login system - to simplify registration operations using the information already given to your Social Network.
De'Longhi may process the contact details to enable you to complete the registration procedure on the site and allow you to access your Personal Area in order to: (i) download from your Personal Area documents relating to the services you have purchased; (ii) process the other requests made through the website.
Registration to the site may take place, where you voluntarily decide to use it, even with the Social Log-In mechanism. In this way you will not have to enter the data necessary for registration (such as contact details), which will instead be communicated by the Social Network through which the Log-In is carried out. Please note that in this case De'Longhi may process the data of the Social Log-In, that is not only those related to your Social account but also any other personal data that could be made visible according to the preferences you have set or according to the policy on the privacy of the same Social Network. We invite you, therefore, to read the privacy statement of your Social Network, also for further information on these preferences.
Legal bases for the processing: performance of a contract.
To allow you to register on the site, provided that you are not obliged to use the Social Log-In to complete the registration.
With reference to the registration, the Company also specifies that it has implemented a Single Sign-On system, under which the registration made on the site will be valid for all sites managed by the Company, with reference to the "De'Longhi" brands "Braun "And" Kenwood", or www.delonghi.com, www.braunhousehold.com, www.kenwoodworld.com.
In this way it will not be necessary to provide the Contact Data again if you register with one of the aforementioned sites. However, to safeguard the choices made by the user, any consent to treatment for marketing and marketing profiled issues released within a brand (for example on the site www.kenwoodworld.com/it) will be used only for advertising material related to this specific brand.
c) Customer Satisfaction and other surveys.
De’Longhi may use your Contact data to carry out surveys aimed at measuring customer satisfaction in relation to the service provided.
Legal bases for the processing: legitimate interest of the Company to verify and improve the quality of their services.
d) Marketing to meet your needs or to inform you of promotions, also based on your preferences (we have also included profiled marketing).
De’Longhi may processes your Contact data for marketing and advertising purposes, to inform you of promotional sales initiatives via automated means of contact (email, SMS and other mass communication tools, etc.) and traditional contact methods (e.g. by telephone), such as for market research and statistical surveys, if you give us your consent and within the limits of the consent declaration.
De’Longhi may also processes your Contact data, Interests and Other personal data, in order to send you advertising communication, based on a specific customer profile designed on your personal preferences and interests, if you give us a specific consent and within the limits of the consent.
Legal bases for the processing: consent, a failure to give consent in no way affects the contractual relationship.
Your consent may be revoked at any time by visiting My Account > My Marketing Preferences.
e) Communication to other De’Longhi Group companies for marketing purposes too.
De’Longhi may communicate your Contact data to other De’Longhi Group companies for activities strictly connected to the treatments referred to in points a) b) c) above.
Legal bases for the processing: the assumptions of the mentioned points are recalled.
De’Longhi may communicate your Contact data to other De’Longhi Group companies for marketing and advertising purposes, to inform you of promotional sales initiatives via automated means of contact (email, SMS and other mass communication tools, etc.) and traditional contact methods (e.g. by telephone), such as for market research and statistical surveys, if you give us your consent and within the limits of the consent declaration.
Legal bases for the processing: consent, a failure to give consent in no way affects the contractual relationship.
Your consent may be revoked at any time by visiting My Account > My Marketing Preferences.
f) Compliance with legally-binding requests by the legal authorities to discharge obligations of law, regulations or provisions.
De’Longhi collects your personal data to comply with legal obligations.
Legal bases for the processing: legal obligations with which the Company must comply.
HOW WE KEEP YOUR PERSONAL DATA SAFE
The Company uses a wide range of security measures to improve protection and maintain the security, integrity and accessibility of your personal data.
All your personal data are stored on our secure servers (or on secure paper copies) or on those of our suppliers or commercial partners, and may be accessed and used based on our standards and our security policies (or equivalent standards for our suppliers or commercial partners).
The security measures we have adopted include:
Where we have provided you with (or you have chosen) a password to allow you to access our website, application or services, you are responsible for keeping this password secret and for complying with any other security procedure we inform you of. Please do not share your password with anyone.
HOW LONG DO WE STORE YOUR INFORMATION FOR
We will keep your personal data only for the length of time necessary to achieve the purposes for which they were collected or for any other related and lawful purpose. Therefore, if your personal data is processed for two different purposes, we will keep the data until the lengthier purpose is achieved. However, we will cease to process the personal data collected for the purpose whose retention period has expired.
We limit access to your personal data to only those individuals who need to use them for the appropriate purposes.
When your personal data are no longer required, or when there is no longer any legal pre-condition for keeping them, they will be irreversibly anonymized (and in such a way may be stored) or securely destroyed.
The retention periods relating to the different purposes described above are indicated to follow:
a) Compliance with contractual obligations: data processed to comply with any contractual obligation may be kept for the duration of the contract and in any case no longer than the subsequent 10 years; in order to verify any outstanding issues including accounting documents (e.g. invoices).
b) Operational management and strictly-related purposes for access to the website: data processed for these purposes may be kept for the duration of the contract and in any case no longer than the subsequent 10 years.
c) Customer Satisfaction surveys: data processed for these purposes may be kept for 5 years from the personal data collection date (except where you decline to receive further communications).
d) For marketing purposes, including profiled marketing: data processed for marketing purposes may be kept for 5 years from the date on which you provided your consent for this purpose (except where you decline to receive further communications); for profiled marketing purposes, data will be kept for 12 months.
e) In the event of disputes: should it be necessary for us to defend ourselves or take action or bring claims against you or third parties, we may keep the personal data we deem reasonably necessary for such purposes, for the length of time it takes to pursue the claim.
WHO WE CAN SHARE YOUR PERSONAL DATA WITH
Your personal data may be accessed by duly-authorised employees and by external suppliers, appointed, if necessary, as data processors, who support us in providing services.
For the purposes of the performance of their activities and to follow up on the above mentioned purposes your personal data may also be accessed by other De’Longhi Group companies.
CONTACTS
The contact details for De’Longhi, in its capacity as Data Controller, may be found at the Data Protection Officer (DPO) address at the end of this policy.
Should you have any questions regarding our processing of your personal data, contact us by email @ dpo.privacy@delonghigroup.com, asking for Data Protection Officer (DPO) or Privacy Manager.
YOUR PERSONAL DATA PROTECTION RIGHTS AND YOUR RIGHT TO FILE COMPLAINTS BEFORE THE SUPERVISORY AUTHORITIES
On certain conditions, you are entitled to request:
The exercising of the above rights is subject to certain exceptions that are intended to safeguard the public interest (e.g. the prevention or identification of crimes) and our interests (e.g. maintaining professional secrecy). Should you wish to exercise any of the above rights, we will check that you are entitled to do so and will usually respond within one month.
We endeavour to respond to any complaints or reports concerning the methods used to process your Data. Nevertheless, should you wish, you may forward your complaints or reports to the authority responsible for data protection using the following contact details:
De'Longhi Kenwood APA Ltd
16/F, Tins Enterprise Building,
777 Lai Chi Kok Road,
Cheung Sha Wan, Hong Kong
Contact : https://www.delonghi.com/en-hk/contact-us
Last update on 12/3/2019
Version 1
1. WHO WE ARE
De’Longhi Group considers the protection of personal data of third parties, in its possession, as very important and is committed to protect the privacy of said third parties included, but not limited to, its customers, when carrying on its business, and it pays particular attention to the security and confidentiality of its customers’ personal data.
This Privacy Notice applies to personal data collected or processed by the MY COMFORT HUB App (hereinafter the “App”), including personal data processed by any De’Longhi appliance that you decide to pair with the App.
De’Longhi Appliances S.r.l. (hereinafter the "Company", “we”, “us”), with its registered office in via Lodovico Seitz 47, 31100, Treviso (TV), Italy, in accordance with Regulation EU 2016/679 (“GDPR”) of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, as well as the Personal Data (Privacy) Ordinance (Cap. 486) of Hong Kong (“PDPO”), as Data Controller of the personal data collected, provides you with the following information.
This Privacy Notice also constitutes the Privacy Policy Statement (“PPS”) for the purposes of Data Protection Principle 5 under the PDPO.
2. WHAT PERSONAL DATA WE COLLECT
We collect the following categories of personal data (hereinafter “Personal Data”):
3. ANALYTICS
We use analytics to operate, provide, improve, understand and customize our services. The analytics allow us to recognize your mobile device and collect information and personal data including your unique user device number, the IP address of your mobile device, the type of mobile internet browser or operating system you use, session and usage data, or service-related performance information, which is information about your use of the App. Based on your mobile device’s IP address and SIM card carrier information we can show you country specific content (including information in your local language).
To give you a more personalized experience, we process your analytics data to show you the right content and send you recommendations, In-App messages and Push Notifications (if you decide to allow this in the App settings).
Currently these are the third-party analytics the App uses:
Please note that we only process your analytics information after you have provided consent.
4. HOW WE COLLECT YOUR PERSONAL DATA
We collect and process your personal data in the following circumstances:
A specific Personal Information Collection Statement (“PICS”) is provided to you on or before each direct collection in the App (e.g. during registration, appliance pairing, granting permissions, or enabling analytics) in accordance with Data Protection Principle 1(3) of the PDPO. This may appear as on-screen text, a pop-up, or a clear hyperlink. The PICS informs you of the purposes, whether supply is obligatory or voluntary, consequences of non-supply, classes of transferees, and your rights to access and correction.
Kindly help us to keep your personal data up-to-date by informing us of any changes. Any change in address should be promptly communicated to us in order to avoid problems in the use of our services.
5. FOR WHAT PURPOSES AND ON WHAT LEGAL BASES WE PROCESS YOUR PERSONAL DATA
The processing of your personal data must be justified by one of the legal bases established by existing data protection regulations, as described below.
a) Establishment and execution of contractual obligation and resulting obligations, including communications regarding services (for example to perform after-sales services including complaints and product repair or shop online related activities).
We process your Contact data, Device Technical Data, Mobile Permissions in order to establish and execute a contractual relationship, to provide the requested services or to respond and process your reports or complaints.
We may use your contact details, particularly your email address, to provide you with information concerning our services as well as our after-sales services.
Depending on your specific mobile device, the App may request certain permissions that allow it to access personal data stored on your device. We require access when strictly necessary for purposes directly related to providing the services and features of the App. Such permissions may include – where permitted - the location, the Bluetooth/WiFi connection and similar other permissions.
Legal bases for the processing: performance of a contract (ref. Article 6 paragraph 1 letter b of GDPR) or legal requirements which we are required to fulfill (ref. Article 6 paragraph 1 letter c of GDPR).
The provision of data is obligatory to enable us to manage the contractual relationship; in the absence of the data, we will be unable to put the contract into effect.
b) Operational management and strictly-related purposes, for access to the App, particularly secure areas, also through the Social Login system - to simplify registration operations using the information already given to your Social Network.
We process the Contact details to enable you to complete the registration procedure on the App and allow you to access your Personal Area in order to: (i) download from your Personal Area documents relating to the services you have purchased; (ii) process the other requests made through the website, or to allow you to make purchases online.
Registration to the App may take place, where you voluntarily decide to use it, even with the Social Media Log-In mechanism. Any use of your data via the Single Sign-On system to access other De’Longhi Group brands (e.g. Braun, Kenwood) is a separate purpose and is subject to your consent where required under the PDPO. In this way you will not have to enter the data necessary for registration (such as contact details), which will instead be communicated by the Social Network through which the Log-In is carried out. Please note that in this case we process the data of the Social Log-In, that is not only those related to your Social account but also any other personal data that could be made visible according to the preferences you have set or according to the policy on the privacy of the same Social Network. We invite you, therefore, to read the privacy statement of your Social Network, also for further information on these preferences.
Legal bases for the processing: performance of a contract (ref. Article 6 paragraph 1 letter b of GDPR).
With reference to the registration, we specify that we implemented a Single Sign-On system, under which the registration made on one site will be valid for all sites managed by our Company, namely “De'Longhi", "Braun”,“Kenwood", “Nutribullet” or www.delonghi.com, www.braunhousehold.com, www.kenwoodworld.com, www.nutribullet.com.
For users in Hong Kong, this cross-brand authentication will only take effect if you separately opt in by providing explicit consent. If you do not opt in, your MY COMFORT HUB account will not be shared with other brands.
In this way it will not be necessary to provide the Contact Data again if you register with one of the aforementioned sites. However, to safeguard your choices , any consent for marketing and marketing profiled activity given to a brand (for example on the site www.kenwoodworld.com) will be used only for advertising material related to this specific brand.
c) Customer Satisfaction surveys.
We use your data for customer satisfaction survey activities for the purpose of evaluating and improving the performance of our services and our customers’ satisfaction.
Legal bases for the processing: legitimate interest (ref. Article 6 paragraph 1 letter f of GDPR), attributable to the need to improve the services offered to our customers, with particular regarding post-sales management.
d) Marketing to meet your needs or to inform you of promotions, also based on your preferences (we have also included profiled marketing).
If you give us your consent and within the limits of the consent declaration, we process your personal data for marketing and advertising purposes, to inform you of promotional sales initiatives via automated means of contact (email, SMS and other mass communication tools, etc.) and for market research and statistical surveys.
If you give us a specific consent and within the limits of the consent, we also process your data in order to send you advertising communication based on your personal preferences and interests.
Legal bases for the processing: consent, your failure to give us consent in no way affects our contractual relationship (ref. Article 6 paragraph 1 letter a of GDPR).
The provision of these data is voluntary, in the absence of consent we will not process your personal for the purpose referred to above.
You can withdraw your consent at any time in the “My Account” section or by contacting us (see paragraph 12. CONTACTS for more details). Revocation of consent will not affect the lawfulness of the processing of your personal data based on consent before your revocation.
e) Communication to other De’Longhi Group companies
We communicate your personal data to other De’Longhi Group companies for activities strictly connected to the treatments referred to in purposes a) b) c) f).
Legal bases for the processing: legitimate interest (ref. Article 6 paragraph 1 letter f of GDPR), which arises from internal administrative purposes and needs to manage services and users’ requests within De’Longhi Group.
If you give us your consent and within the limits of the consent declaration, we communicate your personal data to other De’Longhi Group companies for marketing and advertising purposes, to inform you of promotional sales initiatives, also based on a specific customer profile designed on your personal preferences and interests, via automated means of contact (email, SMS and other mass communication tools, etc.) and traditional contact methods (e.g. by telephone), such as for market research and statistical surveys.
Legal bases for the processing: consent, your failure to give us consent in no way affects our contractual relationship (ref. Article 6 paragraph 1 letter a of GDPR).
You can withdraw your consent at any time in the “My Account” section (see paragraph 13. CONTACTS for more details). Revocation of consent will not affect the lawfulness of the processing of your personal data based on consent before your revocation.
f) Compliance with legally-binding requests by the legal authorities to discharge obligations of law, regulations or provisions or investigation or defense against claims.
We collect your personal data to comply with legal obligations or determine / assert claims or defend against them.
Legal bases for the processing: legal obligations we must comply with (ref. Article 6 paragraph 1 letter c of GDPR) or our legitimate interest consisting in the protection of our rights (ref. Article 6 paragraph 1 letter f of GDPR).
6. HOW WE KEEP YOUR PERSONAL DATA SAFE
We use a wide range of security measures to improve protection and maintain the security, integrity and accessibility of your personal data.
All your personal data is stored on our secure servers (or on secure paper copies) or on those of our suppliers or commercial partners, and are accessed and used following our standards and our security policies (or equivalent standards for our suppliers or commercial partners).
We keep your personal data only as long as necessary for the purposes for which it was collected, in accordance with the necessity principle under the PDPO. When no longer needed, we will take all practicable steps to irreversibly anonymise it or securely erase it.
The security measures we have adopted include:
You are responsible for keeping your password secret and for complying with any other security procedure we inform you of. Please do not share your password with anyone.
7. DO WE PROFILE YOU ON THE BASIS OF YOUR PERSONAL DATA?
We also process your contact details, information about interests, and other personal data in order to send advertising information according to your client profile determined on the basis of your personal preferences and interests, if you give us your explicit consent and to the extent provided for therein. Decisions in this respect can be made automatically. After determining whether the criteria have been met, the IT system automatically sends advertising information according to your client profile.
8. FOR HOW LONG WE KEEP YOUR PERSONAL DATA
We will keep your personal data only for the length of time necessary to achieve the purposes for which they were collected or for any other related and lawful purpose. Therefore, if your personal data is processed for two different purposes, we will keep the data until the lengthier purpose is achieved. However, we will cease to process the personal data collected for the purpose whose retention period has expired.
When we no longer need your personal data or when there is no longer any legal pre-condition for keeping them, we will irreversibly anonymize it or securely destroy it. We will take all practicable steps to erase data once the retention period has expired or the purpose for which the data was collected has been fulfilled.
The retention periods differ to the different purposes described above and are indicated below
a) Compliance with contractual obligations: we keep data processed to comply with any contractual obligation for the duration of the contract and after the contract for the limitation period of claims specified under provisions of law; in order to verify any outstanding issues including accounting documents.
b) Operational management and strictly-related purposes for access to the website: we keep data processed for these purposes for the duration of the contract and after the contract for the limitation period of claims specified under provisions of law.
c) Customer Satisfaction surveys: we keep data processed for this purpose for 5 years from the date we collected it (except where you decline to receive further communications), or as otherwise required or permitted under the PDPO.
d) For marketing purposes, including profiled marketing: we keep data processed for marketing purposes for 5 years from the date on which you provided your consent for this purpose (except where you decline to receive further communications). Data will be kept only as long as necessary in accordance with the necessity principle under the PDPO.
e) Communication of data to other De’Longhi Group companies: data, which are processed by De’Longhi Group companies for activities strictly connected to the purposes referred to points a), b), c) and f) of the section 5. FOR WHAT PURPOSES AND ON WHAT LEGAL BASES WE PROCESS YOUR PERSONAL DATA are kept in line with – respectively - the specifications a), b), c) and f) of the present section.
Data processed by De’Longhi Group companies for marketing purposes referred to point d) of the section 5. FOR WHAT PURPOSES AND ON WHAT LEGAL BASES WE PROCESS YOUR PERSONAL DATA are kept in line with the specification d) of the present section.
f) To comply with legally binding requests from authorities and to comply with legal obligations: we keep data processed for this purpose for the duration of these obligations. In the event of disputes, personal data may be stored for the reasonable period necessary for such purpose.
9. WHO WE SHARE YOUR PERSONAL DATA WITH
Your personal data is accessed by duly-authorized employees and by external suppliers, appointed, if necessary, as data processors, who support us in providing our services (e.g. payment/billing processing, order fulfillment, information technology and related infrastructure provision, customer service, management of marketing campaigns and anti-fraud checks in ecommerce transactions).
For the purposes of the performance of their activities and to follow up on the above mentioned purposes your personal data is also accessed by other De’Longhi Group companies and may be transferred to the De’Longhi Group’s CRM database located in European Economic Area (in such case, we adopt appropriate safeguards of data subjects’ rights), for the purposes set out in this Policy (including operational management, contract performance, customer service, and marketing where consent is given). For users in Hong Kong, we inform you that your personal data may be transferred to and stored in locations outside Hong Kong (including Italy). Such transfers are carried out with appropriate safeguards (including contractual and organizational measures and/or Recommended Model Contractual Clauses issued by the Office of the Privacy Commissioner for Personal Data in Hong Kong) to ensure that your data is handled in a manner consistent with the requirements of PDPO.
We never sell your personal data to other parties.
10. CHILDREN’S PRIVACY
Our websites, applications and services are designed for adults. We do not knowingly allow individuals under the age of majority to set up an account with us. If you are under the age of majority of your Country, do not use the websites, applications or services. If we learn that we have collected or received personal information from an individual under the age of majority without parental consent, we will delete that information. If you believe that we may have collected personal data from someone under the age of majority, please let us know by contacting us at the address at the end of this Privacy Notice and we will take appropriate measures to investigate and address the issue as soon as practicable.
11. NOTICE TO CALIFORNIA RESIDENTS
We do not sell personal information to third parties (pursuant to California Civil Code §§ 1798.100–1798.199, also known as the California Consumer Privacy Act of 2018), nor do we share personal information with third parties for their direct marketing purposes (pursuant to California Civil Code Sec. 1798.83).
12. HONG KONG SPECIFIC PROVISIONS
This Privacy Notice is also provided in accordance with the PDPO. We comply with all six Data Protection Principles (collectively “DPPs” and each a “DPP”).
13. CONTACTS
Should you have any questions regarding our processing of your personal data, you can contact us by email at dpo.privacy@delonghigroup.com, or writing to:
[Data Protection Officer Marco Piccitto
De’Longhi Appliances S.r.l.
Via Lodovico Seitz 47, 31100, Treviso, Italy]
14. YOUR PERSONAL DATA PROTECTION RIGHTS AND YOUR RIGHT TO FILE COMPLAINTS BEFORE THE SUPERVISORY AUTHORITIES
On certain conditions, you are entitled to:
For Hong Kong users: Your core rights under the PDPO are the right to access and correct your personal data as set out in DPP6 of the PDPO. Additional rights such as erasure, portability, restriction, or objection as set out above are provided voluntarily in line with GDPR but are not automatic statutory rights under the PDPO (except withdrawal of consent as set out in Section 5 of this Privacy Policy and objection to direct marketing as set out in Section 11 of this Privacy Policy).
The exercising of the above rights is subject to certain exceptions that are intended to safeguard the public interest (e.g. the prevention or identification of crimes) and our interests (e.g. maintaining professional secrecy).
Should you wish to exercise any of the above rights, we will check if you are entitled to do so and will respond within one month. For Hong Kong users, we will respond to access and correction requests within the 40 day period required by law under Sections 19, 22, 23 of the PDPO. If we refuse a request, we will provide reasons. A reasonable fee may be charged for access requests where permitted, as permitted under Section 28 of the PDPO.
We endeavor to respond to any complaints or reports concerning the methods used to process your Data. Nevertheless, should you wish, you may forward your complaints or reports to the authority responsible for data protection using the following contact details of your Country.
15. CHANGES TO THIS PRIVACY NOTICE
Our Services may change from time to time without prior notice to you. For this reason, we reserve the right to amend or update this Privacy Notice from time to time. When we update this Privacy Notice, we will also update the table at the bottom of this Privacy Notice. We encourage you to regularly review the latest version of this Privacy Notice.
The new Privacy Notice will become effective immediately upon publication. If you do not agree to the revised notice, you should alter your preferences, or consider stopping using our Services.
Updated on: 21.04.2026
| Privacy Policy Version number | Publication date |
| Version 1 | 21.04.2026 |
Version 1
1. WHO WE ARE
De’Longhi Group considers the protection of personal data of third parties, in its possession, as very important and is committed to protect the privacy of said third parties included, but not limited to, its customers, when carrying on its business, and it pays particular attention to the security and confidentiality of its customers’ personal data.
This Privacy Notice applies to personal data collected or processed by the MY COFFEE LOUNGE App (hereinafter the “ App ”), including personal data processed by any De’Longhi coffee machine that you decide to pair with the App.
De’Longhi Appliances S.r.l. (hereinafter the " Company ", “ we ”, “ us ”), with its registered office in via Lodovico Seitz 47, 31100, Treviso (TV), Italy, in accordance with Regulation EU 2016/679 (“ GDPR ”) of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, as well as the Personal Data (Privacy) Ordinance (Cap. 486) of Hong Kong (“ PDPO ”), as Data Controller of the personal data collected, provides you with the following information.
This Privacy Notice also constitutes the Privacy Policy Statement (“PPS”) for the purposes of Data Protection Principle 5 under the PDPO.
2. WHAT PERSONAL DATA WE COLLECT
We collect the following categories of personal data (hereinafter “ Personal Data ”):
3. ANALYTICS
We use analytics to operate, provide, improve, understand and customize our services. The analytics allow us to recognize your mobile device and collect information and personal data including your unique user device number, the IP address of your mobile device, the type of mobile internet browser or operating system you use, session and usage data, or service-related performance information, which is information about your use of the App. Based on your mobile device’s IP address and SIM card carrier information we can show you country specific content (including information in your local language). To give you a more personalized experience, we process your analytics data to show you the right content and send you recommendations, In-App messages and Push Notifications (if you decide to allow this in the App settings).
Currently these are the third-party analytics the App uses:
Please note that we only process your analytics information after you have provided consent.
4. HOW WE COLLECT YOUR PERSONAL DATA
We collect and process your personal data in the following circumstances:
A specific Personal Information Collection Statement (“ PICS ”) is provided to you on or before each direct collection in the App (e.g. during registration, machine pairing, granting permissions, or enabling analytics) in accordance with Data Protection Principle 1(3) of the PDPO. This may appear as on-screen text, a pop-up, or a clear hyperlink. The PICS informs you of the purposes, whether supply is obligatory or voluntary, consequences of non-supply, classes of transferees, and your rights to access and correction.
Kindly help us to keep your personal data up-to-date by informing us of any changes. Any change in address should be promptly communicated to us in order to avoid problems in the use of our services.
5. FOR WHAT PURPOSES AND ON WHAT LEGAL BASES WE PROCESS YOUR PERSONAL DATA
The processing of your personal data must be justified by one of the legal bases established by existing data protection regulations, as described below.
a) Establishment and execution of contractual obligation and resulting obligations, including communications regarding services (for example to perform after-sales services including complaints and product repair or shop online related activities).
We process your Contact data, Device Technical Data, Mobile Permissions in order to establish and execute a contractual relationship, to provide the requested services or to respond and process your reports or complaints. We may use your contact details, particularly your email address, to provide you with information concerning our services as well as our after-sales services. Depending on your specific mobile device, the App may request certain permissions that allow it to access personal data stored on your device. We require access when strictly necessary for purposes directly related to providing the services and features of the App. Such permissions may include – where permitted - the location, the Bluetooth/WiFi connection and similar other permissions.
Legal bases for the processing: performance of a contract (ref. Article 6 paragraph 1 letter b of GDPR) or legal requirements which we are required to fulfill (ref. Article 6 paragraph 1 letter c of GDPR).
The provision of data is obligatory to enable us to manage the contractual relationship; in the absence of the data, we will be unable to put the contract into effect.
b) Operational management and strictly-related purposes, for access to the App, particularly secure areas, also through the Social Login system - to simplify registration operations using the information already given to your Social Network.
We process the Contact details to enable you to complete the registration procedure on the App and allow you to access your Personal Area in order to: (i) download from your Personal Area documents relating to the services you have purchased; (ii) process the other requests made through the website, or to allow you to make purchases online.
Registration to the App may take place, where you voluntarily decide to use it, even with the Social Media Log-In mechanism. Any use of your data via the Single Sign-On system to access other De’Longhi Group brands (e.g. Braun, Kenwood) is a separate purpose and is subject to your consent where required under the PDPO. In this way you will not have to enter the data necessary for registration (such as contact details), which will instead be communicated by the Social Network through which the Log-In is carried out. Please note that in this case we process the data of the Social Log-In, that is not only those related to your Social account but also any other personal data that could be made visible according to the preferences you have set or according to the policy on the privacy of the same Social Network. We invite you, therefore, to read the privacy statement of your Social Network, also for further information on these preferences.
Legal bases for the processing: performance of a contract (ref. Article 6 paragraph 1 letter b of GDPR).
With reference to the registration, we specify that we implemented a Single Sign-On system, under which the registration made on one site will be valid for all sites managed by our Company, namely “De'Longhi", "Braun”,“Kenwood", “Nutribullet” or www.delonghi.com, www.braunhousehold.com, www.kenwoodworld.com, www.nutribullet.com. For users in Hong Kong, this cross-brand authentication will only take effect if you separately opt in by providing explicit consent. If you do not opt in, your MY COFFEE LOUNGE account will not be shared with other brands. In this way it will not be necessary to provide the Contact Data again if you register with one of the aforementioned sites. However, to safeguard your choices , any consent for marketing and marketing profiled activity given to a brand (for example on the site www.kenwoodworld.com) will be used only for advertising material related to this specific brand.
c) Customer Satisfaction surveys.
We use your data for customer satisfaction survey activities for the purpose of evaluating and improving the performance of our services and our customers’ satisfaction.
Legal bases for the processing: legitimate interest (ref. Article 6 paragraph 1 letter f of GDPR), attributable to the need to improve the services offered to our customers, with particular regarding post-sales management.
d) Marketing to meet your needs or to inform you of promotions, also based on your preferences (we have also included profiled marketing).
If you give us your consent and within the limits of the consent declaration, we process your personal data for marketing and advertising purposes, to inform you of promotional sales initiatives via automated means of contact (email, SMS and other mass communication tools, etc.) and for market research and statistical surveys. If you give us a specific consent and within the limits of the consent, we also process your data in order to send you advertising communication based on your personal preferences and interests.
Legal bases for the processing: consent, your failure to give us consent in no way affects our contractual relationship (ref. Article 6 paragraph 1 letter a of GDPR).
The provision of these data is voluntary, in the absence of consent we will not process your personal for the purpose referred to above. You can withdraw your consent at any time in the “My Account” section or by contacting us (see paragraph 13. CONTACTS for more details). Revocation of consent will not affect the lawfulness of the processing of your personal data based on consent before your revocation.
e) Communication to other De’Longhi Group companies
We communicate your personal data to other De’Longhi Group companies for activities strictly connected to the treatments referred to in purposes a) b) c) f).
Legal bases for the processing: legitimate interest (ref. Article 6 paragraph 1 letter f of GDPR), which arises from internal administrative purposes and needs to manage services and users’ requests within De’Longhi Group.
If you give us your consent and within the limits of the consent declaration, we communicate your personal data to other De’Longhi Group companies for marketing and advertising purposes, to inform you of promotional sales initiatives, also based on a specific customer profile designed on your personal preferences and interests, via automated means of contact (email, SMS and other mass communication tools, etc.) and traditional contact methods (e.g. by telephone), such as for market research and statistical surveys.
Legal bases for the processing: consent, your failure to give us consent in no way affects our contractual relationship (ref. Article 6 paragraph 1 letter a of GDPR). You can withdraw your consent at any time in the “My Account” section (see paragraph 13. CONTACTS for more details). Revocation of consent will not affect the lawfulness of the processing of your personal data based on consent before your revocation.
f) Compliance with legally-binding requests by the legal authorities to discharge obligations of law, regulations or provisions or investigation or defense against claims.
We collect your personal data to comply with legal obligations or determine / assert claims or defend against them.
Legal bases for the processing: legal obligations we must comply with (ref. Article 6 paragraph 1 letter c of GDPR) or our legitimate interest consisting in the protection of our rights (ref. Article 6 paragraph 1 letter f of GDPR).
6. HOW WE KEEP YOUR PERSONAL DATA SAFE
We use a wide range of security measures to improve protection and maintain the security, integrity and accessibility of your personal data. All your personal data is stored on our secure servers (or on secure paper copies) or on those of our suppliers or commercial partners, and are accessed and used following our standards and our security policies (or equivalent standards for our suppliers or commercial partners). We keep your personal data only as long as necessary for the purposes for which it was collected, in accordance with the necessity principle under the PDPO. When no longer needed, we will take all practicable steps to irreversibly anonymise it or securely erase it.
The security measures we have adopted include:
You are responsible for keeping your password secret and for complying with any other security procedure we inform you of. Please do not share your password with anyone.
7. DO WE PROFILE YOU ON THE BASIS OF YOUR PERSONAL DATA?
We also process your contact details, information about interests, and other personal data in order to send advertising information according to your client profile determined on the basis of your personal preferences and interests, if you give us your explicit consent and to the extent provided for therein. Decisions in this respect can be made automatically. After determining whether the criteria have been met, the IT system automatically sends advertising information according to your client profile.
8. FOR HOW LONG WE KEEP YOUR PERSONAL DATA
We will keep your personal data only for the length of time necessary to achieve the purposes for which they were collected or for any other related and lawful purpose. Therefore, if your personal data is processed for two different purposes, we will keep the data until the lengthier purpose is achieved. However, we will cease to process the personal data collected for the purpose whose retention period has expired. When we no longer need your personal data or when there is no longer any legal pre-condition for keeping them, we will irreversibly anonymize it or securely destroy it. We will take all practicable steps to erase data once the retention period has expired or the purpose for which the data was collected has been fulfilled .
The retention periods differ to the different purposes described above and are indicated below
a) Compliance with contractual obligations: we keep data processed to comply with any contractual obligation for the duration of the contract and after the contract for the limitation period of claims specified under provisions of law; in order to verify any outstanding issues including accounting documents.
b) Operational management and strictly-related purposes for access to the website: we keep data processed for these purposes for the duration of the contract and after the contract for the limitation period of claims specified under provisions of law.
c) Customer Satisfaction surveys: we keep data processed for this purpose for 5 years from the date we collected it (except where you decline to receive further communications), or as otherwise required or permitted under the PDPO.
d) For marketing purposes, including profiled marketing: we keep data processed for marketing purposes for 5 years from the date on which you provided your consent for this purpose (except where you decline to receive further communications). Data will be kept only as long as necessary in accordance with the necessity principle under the PDPO.
e) Communication of data to other De’Longhi Group companies: data, which are processed by De’Longhi Group companies for activities strictly connected to the purposes referred to points a), b), c) and f) of the section 5. FOR WHAT PURPOSES AND ON WHAT LEGAL BASES WE PROCESS YOUR PERSONAL DATA are kept in line with – respectively - the specifications a), b), c) and f) of the present section. Data processed by De’Longhi Group companies for marketing purposes referred to point d) of the section 5. FOR WHAT PURPOSES AND ON WHAT LEGAL BASES WE PROCESS YOUR PERSONAL DATA are kept in line with the specification d) of the present section.
f) To comply with legally binding requests from authorities and to comply with legal obligations: we keep data processed for this purpose for the duration of these obligations. In the event of disputes, personal data may be stored for the reasonable period necessary for such purpose.
9. WHO WE SHARE YOUR PERSONAL DATA WITH
Your personal data is accessed by duly-authorized employees and by external suppliers, appointed, if necessary, as data processors, who support us in providing our services (e.g. payment/billing processing, order fulfillment, information technology and related infrastructure provision, customer service, management of marketing campaigns and anti-fraud checks in ecommerce transactions). For the purposes of the performance of their activities and to follow up on the above mentioned purposes your personal data is also accessed by other De’Longhi Group companies and may be transferred to the De’Longhi Group’s CRM database located in European Economic Area (in such case, we adopt appropriate safeguards of data subjects’ rights), for the purposes set out in this Policy (including operational management, contract performance, customer service, and marketing where consent is given). For users in Hong Kong, we inform you that your personal data may be transferred to and stored in locations outside Hong Kong (including Italy). Such transfers are carried out with appropriate safeguards (including contractual and organizational measures and/or Recommended Model Contractual Clauses issued by the Office of the Privacy Commissioner for Personal Data in Hong Kong) to ensure that your data is handled in a manner consistent with the requirements of PDPO. We never sell your personal data to other parties.
10. CHILDREN’S PRIVACY
Our websites, applications and services are designed for adults. We do not knowingly allow individuals under the age of majority to set up an account with us. If you are under the age of majority of your Country, do not use the websites, applications or services. If we learn that we have collected or received personal information from an individual under the age of majority without parental consent, we will delete that information. If you believe that we may have collected personal data from someone under the age of majority, please let us know by contacting us at the address at the end of this Privacy Notice and we will take appropriate measures to investigate and address the issue as soon as practicable.
11. NOTICE TO CALIFORNIA RESIDENTS
We do not sell personal information to third parties (pursuant to California Civil Code §§ 1798.100–1798.199, also known as the California Consumer Privacy Act of 2018), nor do we share personal information with third parties for their direct marketing purposes (pursuant to California Civil Code Sec. 1798.83).
12. HONG KONG SPECIFIC PROVISIONS
This Privacy Notice is also provided in accordance with the PDPO. We comply with all six Data Protection Principles (collectively “DPPs” and each a “DPP”).
13. CONTACTS
Should you have any questions regarding our processing of your personal data, you can contact us by email at dpo.privacy@delonghigroup.com , or writing to:
[Data Protection Officer Marco Piccitto
De’Longhi Appliances S.r.l.
Via Lodovico Seitz 47, 31100, Treviso, Italy]
14. YOUR PERSONAL DATA PROTECTION RIGHTS AND YOUR RIGHT TO FILE COMPLAINTS BEFORE THE SUPERVISORY AUTHORITIES
On certain conditions, you are entitled to:
For Hong Kong users: Your core rights under the PDPO are the right to access and correct your personal data as set out in DPP6 of the PDPO. Additional rights such as erasure, portability, restriction, or objection as set out above are provided voluntarily in line with GDPR but are not automatic statutory rights under the PDPO (except withdrawal of consent as set out in Section 5 of this Privacy Policy and objection to direct marketing as set out in Section 11 of this Privacy Policy).
The exercising of the above rights is subject to certain exceptions that are intended to safeguard the public interest (e.g. the prevention or identification of crimes) and our interests (e.g. maintaining professional secrecy). Should you wish to exercise any of the above rights, we will check if you are entitled to do so and will respond within one month. For Hong Kong users, we will respond to access and correction requests within the 40 day period required by law under Sections 19, 22, 23 of the PDPO. If we refuse a request, we will provide reasons. A reasonable fee may be charged for access requests where permitted, as permitted under Section 28 of the PDPO.
We endeavor to respond to any complaints or reports concerning the methods used to process your Data. Nevertheless, should you wish, you may forward your complaints or reports to the authority responsible for data protection using the following contact details of your Country.
15. CHANGES TO THIS PRIVACY NOTICE
Our Services may change from time to time without prior notice to you. For this reason, we reserve the right to amend or update this Privacy Notice from time to time. When we update this Privacy Notice, we will also update the table at the bottom of this Privacy Notice. We encourage you to regularly review the latest version of this Privacy Notice.
The new Privacy Notice will become effective immediately upon publication. If you do not agree to the revised notice, you should alter your preferences, or consider stopping using our Services.
Updated on: 21.04.2026
| Privacy Policy Version number | Publication date |
| Version 1 | 21.04.2026 |