NEWS
NESPRESSO, a division of Nestlé that sells single-serve espresso machines and capsules of coffee worldwide, has introduced its first ever United States television advertising campaign.
The 30-second nespresso TV commercial spot, which can be seen on national network and cable television, is intended to introduce Nespresso TV Ad to a wider audience of American coffee drinkers.
The Nespresso US Television Advertising Campaign features the Lattissima+, the newest generation of Lattissima machines, through Nespresso's partnership with De'Longhi.
According to Franz Niedermair, vice president for marketing for Nespresso North America, the new Nespresso TV commercial campaign is aimed at “coffee lovers interested in a great coffee experience at home.”