Brand fundamentals

De’Longhi Vīzija un misija

Vīzija

Mēs zinām, kurp ejam

De’Longhi tiks atzīts par līderi kafijas, virtuves un mājas aprūpes jomā.

Misija
Kā mēs to sasniegsi

Lai sasniegtu vīziju, mūsu misija ir:

  • Piedāvāt patērētājiem novatorisku sadzīves tehniku ar atšķirīgustila un veiktspējas  kombināciju 
  • Uzņemties starptautisku pieeju produktu attīstībā - pievilcīgu dažādām kultūrām un dzīves veidiem

caur uzticamiem klientiem, kas izprot zīmola tālāku attīstību.

De’Longhi zīmola vērtības

Mūsu dvēselw

Kas mums ir

Intuīcija
An intelligent approach to product innovation and commerce inspired by insights from households around the world, the De’Longhi family’s entrepreneurship and commitment to new ideas

Strength (of character) 
The brand provides assurance, clarity and integrity and is committed to improvingthe comfort and quality of daily life. 

Italianity 
Manufacturing domestic appliances since 1974 (with origins at the begining of the century), De’Longhi is an Italian family public company operating with a unique combination of entrepreneurial energy and understated style. 

Manufacturing heritage
We are born “to do” and are passionate about innovating and making high quality home appliances. 

Our Body 

What we do 

De’Longhi quality is: Usability 
We make products that are renowned for their performance, reliability and are a joy to use. 

De’Longhi innovation is: Special 
We are committed to consistently providing “something special” in our products, technologies and approach to markets. 

De’Longhi design is: Distinctive 
We design functional products with elegant lines and innovative colour combinations, finishes and materials, adapting to different cultures and household needs worldwide

De’Longhi Product Attributes 

Every De’Longhi product comes with “something special” 

  • Strong and consistent branding “Easy to use” products that perform beautifully
  • Innovative combinations of materials and finishes
  • Well-managed colour palette within each product category
  • All major touch points communicate assurance and quality
  • Signature features reflect De’Longhi’s Italianity and manufacturing heritage

 


De’Longhi Brand Personality 


How we behave 

  • We are imaginativeenthusiastic and accessible to multi-cultural audiences
  • We demonstrate strength of character, practicality and resourcefulness
  • We show good taste and elegance, without arrogance
  • As an authentic Italian family, we are proud to put our name on products for the home



De’Longhi Brand Territory 



The piece of the market we want to own

The authority in coffee, comfort and selected kitchen and homecare categories. 

The De’Longhi brand appeals to discerning consumers seeking a strong combination of style and performance to suit their different cultures, lifestyles, environments and homecare routines. 


De’Longhi Brand Proposition 

When we talk about De’Longhi, we say 

“A De’Longhi product will always turn ‘the everyday’ into something special” 

De’Longhi quality, innovation and design turn daily routines and home comfort requirements into more pleasurable experiences 


De’Longhi Brand Essence 

Every De’Longhi experience should feel: Better Everyday