IDENTITETA
DE’LONGHI BRAND FUNDAMENTALS
De’Longhi Vision and Mission
Vision
Where we want to go
De’Longhi will be recognised as the global market leader in coffee, comfort and selected kitchen and homecare
Mission
How we will get there
To achieve our vision the mission is:
- To offer consumers innovative home appliances with a distinctive combination of style and performance
- To take an international approach to product development appealing to different cultures and living environments
through committed people who are passionate about driving the continuous success of the brand
De’Longhi Brand Values
Our Soul
What we have
Intuition
An intelligent approach to product innovation and commerce inspired by insights from households around the world, the De’Longhi family’s entrepreneurship and commitment to new ideas.
Strength (of character)
The brand provides assurance, clarity and integrity and is committed to improving the comfort and quality of daily life.
Italianity
Manufacturing domestic appliances since 1974 (with origins at the begining of the century), De’Longhi is an Italian family public company operating with a unique combination of entrepreneurial energy and understated style.
Manufacturing heritage
We are born “to do” and are passionate about innovating and making high quality home appliances.
Our Body
What we do
De’Longhi quality is: Usability
We make products that are renowned for their performance, reliability and are a joy to use.
De’Longhi innovation is: Special
We are committed to consistently providing “something special” in our products, technologies and approach to markets.
De’Longhi design is: Distinctive
We design functional products with elegant lines and innovative colour combinations, finishes and materials, adapting to different cultures and household needs worldwide
De’Longhi Product Attributes
Every De’Longhi product comes with “something special”
- Strong and consistent branding “Easy to use” products that perform beautifully
- Innovative combinations of materials and finishes
- Well-managed colour palette within each product category
- All major touch points communicate assurance and quality
- Signature features reflect De’Longhi’s Italianity and manufacturing heritage
De’Longhi Brand Personality
How we behave
- We are imaginative, enthusiastic and accessible to multi-cultural audiences
- We demonstrate strength of character, practicality and resourcefulness
- We show good taste and elegance, without arrogance
- As an authentic Italian family, we are proud to put our name on products for the home
De’Longhi Brand Territory
The piece of the market we want to own
The authority in coffee, comfort and selected kitchen and homecare categories.
The De’Longhi brand appeals to discerning consumers seeking a strong combination of style and performance to suit their different cultures, lifestyles, environments and homecare routines.
De’Longhi Brand Proposition
When we talk about De’Longhi, we say
“A De’Longhi product will always turn ‘the everyday’ into something special”
De’Longhi quality, innovation and design turn daily routines and home comfort requirements into more pleasurable experiences
De’Longhi Brand Essence
Every De’Longhi experience should feel: Better Everyday
