Our Story

The first ironing product was born in China in 200 B.C. It was a very simple and rudimental model, used to flatten precious textiles. With a great leap forward, in 1982 the first closed boiler system was launched into the market: this was produced by a company, Simac and the name was, Stirella, La Prima. Stirella, at the time of the was an incredibly innovative product and even today it retains some significant and particular features, such as:

  • Steam regulation, which allows the user to choose between steam across the entire soleplate or a concentration at the tip
  • Stainless steel boiler
  • Vertical ironing

Exclusive Technology

Exclusive Technology

Care in all details thanks to technologies belonging to De'Longhi ironing

Ironing Functions

Ironing Functions

Pressure and steam emission, double anticalc system, lock system ...

Ironing Quality

Ironing Quality

Quality and reliability are the main focuses of our product development

Ironing Guide

Ironing Guide

Discover all the secrets for a perfect ironing!